RXS Meta Group of Companies
From Visionary Leader to Advocate for Change
Rizalino "Yen" Roxas
Yen Roxas dedicated 29 years (1992 to 2020) to leading transformative projects across the Asia Pacific region, with roles that shaped the strategic landscape of the oil and gas industry. His expertise ranged from strategic network planning and new business development to pioneering customer loyalty programs and innovative non-fuel retail offers. Significant milestones included developing environmental risk mitigation strategies and executing major growth strategies with global teams from Chevron, McKinsey Consulting, and Oliver Wyman Management Consulting.
Advocating for Culture and Community
After his retirement, Yen’s focus shifted towards his personal passion in 2021 for motorcycle tourism and community engagement. He became a prominent advocate for responsible motorcycle riding and played a key role in producing a TV series promoting the Philippines’ natural beauty and cultural heritage, while also organizing events aimed at fostering community development.
A New Chapter in Sustainable Business
In 2024, driven by the rapid advancements in technology and its potential to effectuate significant societal benefits, Yen decided to return to professional life. He established Roxas Management Consultancy and the Roxas SaaS Corporation with a mission to leverage his extensive experience and network to help small and medium enterprises (SMEs) in the Philippines embrace sustainable and innovative business practices.
“Retirement brought me clarity and a renewed sense of purpose. Witnessing the transformative potential of next-gen technologies, I was inspired to return and contribute to building a future where business growth and sustainability go hand in hand.”
- Yen Roxas
Volunteer
Experience
Discover the academic foundations that equipped Yen Roxas for a career in industry innovation and leadership.
Harley Owners Group Philippines
Regional Director for Philippines
Economics Alumni Association - University of Santo Tomas
President
Harley Owners Group (H.O.G.) Manila Chapter Philippines
President/Director
Harley Owners Group (H.O.G.) Manila Chapter Philippines
Activities Officer
Economics Alumni Association - University of Santo Tomas
Executive Vice President
Memberships
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Certified Franchise Executive (CFE) Alumni
Artlets Economics Society Alumni Association
Asia Harley Days 2024 Executive Committee
Education
Discover the academic foundations that equipped Yen Roxas for a career in industry innovation and leadership.
Basic Management Program
Asian Institute of Management
Certified Franchise Executive (CFE)
International Franchise Academy
Bachelor of Arts, Major in Economics
University of Santo Tomas
Secondary School
Marist School
Career Summary
Trace the professional milestones that have defined Yen Roxas’s influential career in technology and sustainability leadership.
Co-Founder and CEO
Roxas SaaS Corporation
June 2024 - Present
Founder and President
Roxas Management Consultancy Services
Jan 2024 - Present
Manager - Asia Pacific Investor Trade Class and Retail Partnerships
Chevron International Products
Jun 2013 - Dec 2020
Asia Pacific Investor Trade Class Manager
Chevron International Products
July 2010 - May 2013
Philippine Area Marketing Support Manager
Chevron Philippines
Oct 2009 - Jun 2010
Regional Manager - Asia Pacific Underground Storage Tank System Program
Chevron Global Marketing
May 2008 - Sep 2009
Retail Management Program Manager - Marketing Programs
Chevron Philippines
Jan 2007 - Apr 2008
Retail Management Program Manager - Facility Upgrade/Construction
Chevron Philippines
Apr 2006 - Dec 2006
Retail Network Planning Manager
Chevron Philippines
Jan 2004 - Mar 2006
Site Selection Area Manager
ChevronTexaco
Jan 2001 - Dec 2003
Property Negotiator
Caltex Philippines
Jan 1999 - Dec 2000
Retail Network Planner
Caltex Philippines
Mar 1997 - Dec 1998
Retail Counselor (Business Consultant)
Caltex Philippines
Mar 1993 to Feb 1997
Financial/Insurance Analyst
Caltex Philippines
Jan 1992 to Feb 1993
Sundries Clerk
Bank of the Philippine Islands
Jun 1991 - Dec 1991
