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John Deere’s transformation from a tractor manufacturer into an AI, robotics, and data company is a powerful reminder that every industry is becoming a technology industry. What struck me most is not just the innovation - autonomous tractors, AI-powered spraying, satellite-guided farming but the bigger question of ownership and control. This is the same conversation happening across industries today: Who owns the platform? Who controls the data? And who becomes dependent on t

The Paytronix 2026 Loyalty Report reinforces a truth I’ve seen firsthand: getting customers to sign up is easy, getting them to come back is the real work. The “ Fourth Visit Principle ” says it all. Fewer than half of first-time guests return. But once a customer reaches four visits, retention jumps to 95%. That’s not just a statistic, it’s a strategy. When I was assigned in 2013 to start and lead customer loyalty program for Chevron Corporation/Caltex in Asia, we made a de

The conversation about Filipino job seekers lacking soft skills is real, but my experience tells me these skills are not missing. They are built through exposure, responsibility, and real-world experience. I saw this early on. As President of our class (1989-1990) at the University of Santo Tomas (UST) Faculty of Arts and Letters - Economics, I learned that leadership is not about authority, it’s about listening, aligning people, and making decisions when it matters most. Tha

The conversation around AI replacing middle management, highlighted in recent articles, hits closer to home than many realize. Leaders like Jack Dorsey are not just predicting change, they are already acting on it. But what does this mean for Philippine businesses? From my perspective, this is both a challenge and a massive opportunity. The Challenge , Philippine organizations are still largely hierarchical. Middle management plays a critical role not just in coordination, bu

The world of work is changing faster than most organizations can adapt.Technology evolves overnight. Markets shift in months. Entire industries transform in a few years. But one thing remains constant: leadership determines the speed of transformation. At RXS Meta, we see a new leadership model emerging, Fractional Leadership . Not every organization needs more headcount. What they need is access to the right leadership at the right moment. Fractional leadership brings exper

The Philippines is entering a defining moment in its economic evolution. With a population of approximately 117 million people based on the latest Philippine Statistics Authority (PSA) estimates, the country is not only one of the largest markets in Southeast Asia - it is also one of the youngest and most digitally engaged. This demographic advantage creates a powerful foundation for AI-driven innovation, smart infrastructure, and ESG-aligned development. 1. A Young and Digit

Over the years, I’ve come to realize that leadership is not only about strategy, numbers, and execution. It is also about imagination. In many ways, the journey from spending 29 years with Chevron across the Philippines and Asia Pacific to now leading the RXS Meta Group as a technopreneur has taught me this simple truth: the future is first imagined before it is built. To think like a poet is to see patterns where others see noise. To connect people, ideas, and possibilities

Circa 2019. An iconic photo that brings back many meaningful memories. This was the legendary Chevron Asia Pacific Retail Partnerships Team , a group of passionate professionals working side by side who built and differentiated the non-fuel retail ecosystem and pioneered customer loyalty program partnerships across the region with Robinsons Retail Holdings and Jollibee Food Corporation in the Philippines, Central Group and True Corporation in Thailand, FairPrice in Singapo

As I prepare for my discussion with the University of Santo Tomas Faculty of Arts and Letters - Economics students about “Economics and Beyond: Where Your Degree Can Take You,” I’ve been reflecting on my own journey, From Economics to Innovation: A Journey of Possibilities When I graduated from the University of Santo Tomas with a degree in BA Economics, I had no idea how wide the world ahead of me would be. Like many students, I imagined the typical paths - banking, finance

Excited to be heading back to ReFuel Forum APAC & ANZ 2026 on April 15 in Kuala Lumpur as guest speaker representing RXS Meta Group of Companies . Looking forward to reconnecting with industry leaders and innovators shaping the future of fuel and convenience retail across the Asia-Pacific and ANZ region. I still remember the highly productive and insightful discussions during ReFuel Forum APAC & ANZ 2025 in Bangkok. It was a great exchange of ideas on how the industry is evol

As I prepare for my upcoming Brown Bag discussion with the Faculty of Arts - Economics students at University of Santo Tomas on the topic “Economics and Beyond: Where Your Degree Can Take You,” I’ve been reflecting on an important shift happening in the professional world, the rise of AI-first professionals. For students today, success will not only depend on what you know, but how you think and how you work with AI. The world of work is changing fast. In my perspective, the

Many organizations have already invested in CCTV systems to improve safety and security. Cameras are installed in offices, campuses, transportation hubs, and public spaces. However, one major challenge remains: Most CCTV systems still rely on manual monitoring. This creates several limitations: • Hundreds of cameras but only a few operators monitoring them • Human fatigue leading to missed incidents • Delayed response to potential threats • Difficulty identifying persons of i

I recently came across an article noting that 72% of Filipinos intend to work beyond the age of 65. It’s an interesting reflection of how we view work, purpose, and financial security in our society. My own journey took a different path. After 29 years with Chevron, working across the Asia Pacific, I decided to retire at the age of 50. By that time, all my children had already graduated from university, and I felt it was the right moment to step away from corporate life. My i

Honored and grateful to receive a Certificate of Appreciation from Northern Star Energy Corporation for delivering the session: “AI Explained: Opportunities, Risks and Reality” held at their Head Office in Makati City. This recognition reflects a shared commitment to empowering teams with practical AI knowledge, grounded in real business value, cybersecurity awareness, and responsible adoption. Special thanks to Benedict C. Chanco and Rachelle Ann I. Kho for the warm support

Time is the most valuable resource we have and I’ve learned that how we allocate it reflects what truly matters in our lives. For me, it’s about balance and intention. Time with family keeps me grounded. Building and growing RXS Meta Group of Companies fuels purpose, innovation and sustainability. Harley-Davidson rides and advocacy remind me to enjoy the journey while riding for a cause. Serving through the University of Santo Tomas Economics Alumni Association strengthens

Our Founder and CEO, Yen Roxas is honored to and excited to be part of the ReFuelForum APAC & ANZ 2026 in Kuala Lumpur, Malaysia 💪 I’m privileged to join fellow industry leaders for a meaningful panel discussion on: “Powering the Next Era of Fuel & Convenience Retail: Practical AI for Today’s Leaders.” Good to be back on stage with Chris Edwards as we continue our discussion from the September 2025 ReFuel USA in Dallas, Texas. And with Jayson Prasad joining us, this will def

Driving meaningful change starts with learning, collaboration, and commitment. The executive learning session on February 23, 2026 for Philippine Franchise Association Members on Social Sustainability reminds us that social responsibility is no longer optional, it is a strategic priority for organizations aiming to grow sustainably and create real impact. Roxas Management Consultancy of RXS Meta, in partnership with SGS Academy, proudly provided this executive learning sessio

In the evolving landscape of smart cities and intelligent enterprises, security must be discreet yet powerful , always present, always reliable, but never intrusive. At RXS Meta , we operationalize this vision by integrating advanced facial intelligence through Corsight AI, enabling organizations to move from reactive security to proactive safety, while placing equal importance on privacy, ethics, and regulatory compliance. For Smart Cities & Public Infrastructure We help cit

Facial intelligence once portrayed as a powerful intelligence tool for national security is now ready to be operationalized, transforming how we protect cities, critical infrastructure, and communities. Through RXS Meta Group’s mission to innovate with purpose, and our partnership with Corsight AI, next-generation facial recognition is being deployed with: Real-time threat detection Rapid identification of persons of interest Enhanced public safety and crime prevention Et

Today’s businesses don’t need to rip and replace their CCTV infrastructure to achieve world-class security. By leveraging existing camera systems, Corsight AI and Roxas Management Consultancy of RXS Meta transforms standard video feeds into real-time facial intelligence - delivering faster threat detection, safer environments, and smarter operations across offices, commercial spaces, and residential communities. Office & Corporate Facilities – From Monitoring to Proactive Pro