Looking back to 2013, a mission that changed the customer loyalty landscape in Asia

That year, I was entrusted by the Chevron Asia Pacific leadership with the challenge to develop and lead the Caltex Loyalty Program in Asia, a bold move to go beyond transactions and build lasting customer relationships through a dynamic loyalty system powered by strategic partnerships.

It wasn’t just a program. It was a mission to transform how fuel loyalty works across the region with innovation, customer insight, and a strong network of partners at its core.

Grateful to our Chevron/Caltex team from Philippines, Malaysia, Thailand, Singapore & Hong Kong and our loyalty partners who believed in the power of collaboration.

Together, we built something that delivered real value, not only to the business but to every customer who chose to stay loyal.