The Tech Entrepreneurial Journey of our Founder Yen Roxas : From Global Executive to Purpose-Driven Innovator

Rizalino "Yen" Roxas isn’t your typical tech founder. His roots lie deep in the traditional energy sector, with three decades of executive leadership at Chevron Corporation, shaping marketing, retail, and strategic growth across the Asia-Pacific region. But instead of retiring with accolades, he chose to begin again, this time as a tech entrepreneur with a mission for Nation Building.

In founding Roxas Management Consultancy and Roxas SaaS Corporation, Yen embraced a bold vision: harness the power of emerging technologies : Artificial Intelligence (AI), ESG analytics, SaaS solutions, and digital infrastructure to help Filipino businesses and communities compete smarter, grow responsibly, and sustain impact.

Tech-Driven Business Models

Yen brings reliable and proven international tools such as ESG Reporting Systems, Smart Facilities Platforms, and AI-powered Customer Experience Playbooks, designed for organizations across industries - energy, retail, tourism, education, healthcare and public services.

Digital Advocacy with a Filipino Heart

Yen believes that technology should not only serve profits, it must also serve people. As a founder, he champions inclusive innovation, local tech upskilling, and public-private collaboration to bridge the digital divide in underserved regions.

Resilience through Technology

Roxas also built RXS Meta, a group of companies focused on AI, sustainability, and smart infrastructure. He envisions a resilient Philippines where digitally-empowered micro-entrepreneurs, green mobility systems, and data-informed policy decisions form the foundation of growth.

Leadership Legacy with a Modern Lens

By drawing from his Chevron experience and integrating it with global tech trends, Yen brings a rare blend of corporate discipline, startup agility, and social consciousness, qualities that define the modern tech entrepreneur.

“Tech without values is noise. But tech rooted in purpose, now that’s transformation.” – Yen Roxas

Today, Yen continues to lead conversations on the future of work, sustainability, and digital empowerment, not just in boardrooms but in barangays, universities, and forums across Southeast Asia.